Pitfalls can be avoided during analysis by running queries as the analyst progresses from tree node to tree node rather than leaving it to a stage whereby data analysis is well advanced. NVivo 8 as a qualitative data analysis program is a challenging but valuable means for advancing the robustness of qualitative research. The demands placed on the analyst in trying to balance the mechanics of working through a qualitative data analysis program, while simultaneously remaining conscious of the value of all sources are highlighted. He used NVivo 8 to store, code and analyse the data and this paper reflects some of his observations during the study. The author was conducting a large-scale study of providers and users of mental health services in Ireland. It also accommodates a wide range of research methods. The software allows users to classify, sort and arrange thousands of pieces of information. NVivo helps researchers to organize and analyze complex textual and multimedia data. This paper is a reflection on the use of a qualitative data analysis program, NVivo 8, and its usefulness in identifying consistency and inconsistency during the coding process. NVivo is a qualitative data analysis package from QSR International. However, a number of deficiencies may obstruct the research analyst during the process, leading to inconsistencies occurring. Qualitative data analysis is a complex process and demands clear thinking on the part of the analyst.
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